Yet another new brand has been announced. This time, the brand is from InterContinental Hotels Group; and it is called Holiday Inn – the niu. whose focus is on “design” and “lifestyle hotel experiences”.
Another New Brand. Holiday Inn – the niu.
In classic marketing language that appears at this official Internet web site, some information about Holiday Inn – the niu includes:
“Holiday Inn – the niu is modern, bold and dynamic. Each of our hotels tells its own story, inspired by the neighbourhood it is set in. All our rooms are designed to be stylish and cosy while providing all the comforts needed to refresh and recharge. Our Living Lobbies are feel-good oases that help you unwind and relax or serve as a great co-working space. To get your day going, we serve a delicious full breakfast buffet in the morning and our bar and lounge is the perfect place to round off the day with a drink and some light bites to eat.”
The stylish, flagship upper midscale brand was founded by NOVUM Hospitality in Germany in 2017 and currently has 46 individually designed hotel properties in that country, with six more hotel properties in the pipeline. This means that InterContinental Hotels Group will significantly increase its presence in Germany as a result. Each hotel property is inspired by the location, urban art, and pop-culture.
In addition to the 46 hotel properties currently in Germany, two nui hotel properties are in the Netherlands, with one hotel property each in Austria and the United Kingdom.
A long-term agreement was announced by both IHG Hotels & Resorts and NOVUM Hospitality back on Monday, April 15, 2024 that will double the presence of InterContinental Hotels Group in Germany to greater than 200 hotel properties in almost 100 cities through this brand collaboration. The debut of the Garner and Candlewood Suites brands in Europe are part of this agreement.
Up to 108 NOVUM Hospitality open hotel properties with 15,334 rooms and eleven hotel properties under development with 2,369 rooms are expected to join the InterContinental Hotels Group global system in phases between 2024 and 2028 and increase size of the global system by up to 1.9 percent over the coming years.
Final Boarding Call
Details about participation in the IHG One Rewards membership program have yet to be announced.
Additionally, rates seem to hover between 60 euros per night and 100 euros per night, depending on a variety of factors…
Source: InterContinental Hotels Group.
