If 2025 was the year of the Travel Maximizer on how travelers were looking to pair their desire to relax and recharge with high-impact adventures and experiences to get the most out of their time and financial investment, 2026 is predicted to be the year of the Whycation, according to a report which was released from Hilton that forecasts what are some of the interesting trends to expect from travelers — as well as the travel industry itself — in 2026.
Hilton Forecasts Emerging Trends of Travelers in 2026
The complete global trends report from the multinational lodging company — 2026 Trends Report: The Whycation: Travel’s New Starting Point — was just released on Wednesday, October 8, 2025; and it does not just cover the Hilton Honors frequent guest loyalty program. The Trends Report explores the surprising insight that loyalty might just run in the family: what if the most valuable thing parents ever taught their kids was not how to ride a bike or balance a checkbook, but how to travel?
Rising trends that are highlighted in the report and are acting as catalysts to innovation in the year ahead include:
- Hushpitality: Seeking Sweet Silence
- Home Comforts are the New ‘Carry On’
- Generation Permutations: The Expanded (and Playful) Family Vacation
- Inheritourism: Travel Runs in the Family
- The U.S. Road Trip Returns
“Our 2026 Trends Report reveals that travelers are embracing this mindset in both singular and unexpected ways. Some are pursuing serenity and stillness, while others are looking for familiar home comforts while they are on the road”, according to Christopher Nassetta — who is the current chief executive officer of Hilton — in the aforementioned report. “Families are traveling in new formations, discovering how to play and grow together, while road trippers are rediscovering the joy of intimate, close-to-home adventures with the people (and pets) who matter most. The same business travelers who appreciate the value of in-person connections are admitting that they also want to steal a few minutes of alone time away from the group.”
The following data are the findings of a poll conducted by Ipsos on behalf of Hilton between June 9, 2025 and June 30, 2025. For this survey, a sample of 14,009 adults who were a minimum of 18 years of age who are planning to travel in the next twelve months from 14 countries were interviewed online in Arabic, Simplified Chinese, German, Hindi, Japanese, Portuguese, Spanish, Turkish, and English:
- Australia
- Brazil
- Mainland China
- Colombia
- Germany
- India
- Japan
- Mexico
- Saudi Arabia
- Singapore
- Türkiye
- United Arab Emirates
- United Kingdom
- United States
The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. The data is weighted so that the composition of the sample in each country best reflects the demographic profile of the adult population according to the most recent census data. Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.0 percentage points for all respondents. Ipsos calculates a design effect for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=14,009, DEFF=1.5, adjusted Confidence Interval=+/-2.5 percentage points).
Hushpitality: Seeking Sweet Silence
The Why: In 2026, travelers will look for destinations and experiences to dial down the distractions in life. Seeking calm — even moments of silence — signals a change in why people are traveling, where they are going, and how they will relax.
- Quiet Mode: Activated — Whether embracing the soothing sounds of ocean waves, enjoying a crackling campfire, or soaking in the serenity of a spa, travelers are craving moments of calm as a departure from the busyness of their daily routines.
- 56 percent of the number of respondents claim that their number one motivation to travel for leisure in 2026 is “to rest and recharge”, according to the global research of Hilton. Top desires also include:
- 37 percent spending time in nature
- 36 percent improving mental health
- 20 percent spoiling themselves with “me time”
- Top-searched cities on Hilton.com serve as additional proof that global travelers are seeking restful vacation destinations, with Cancun, Honolulu, Orlando, Bali, and the Maldives among the top searches in 2024 and 2025.
- 56 percent of the number of respondents claim that their number one motivation to travel for leisure in 2026 is “to rest and recharge”, according to the global research of Hilton. Top desires also include:
- The Best Travel Companion: Silence — For some people, solo travel is the ultimate solution for securing silence. Literary tourism generated $2.4 billion last year and is predicted to grow to $3.3 billion by 2034, according to Future Market Insights.
- 26 percent of travelers plan to travel alone in 2026
- 48 percent of travelers report adding solo travel days to their itineraries before or after their 2026 family trips.
- 28 percent of jetsetters plan to seek more quiet moments by themselves — even on group trips — whether that means dining alone at a hotel restaurant, enjoying a cocktail for one at the lobby bar, or taking a stroll in the local neighborhood.
- 33 percent of Hilton Honors members in the United States plan to travel solo for leisure in 2026.
- 78 percent of global travelers aim to be spontaneous on vacation.
- 57 percent of travelers in the United States that were surveyed by Morning Consult report that they would be interested in attending a quiet retreat or silent retreat. While some solo travelers seek calm and relaxation at a hotel, others are interested in retreats that allow them to be alone — together.
- Among the top three most anticipated leisure activities for travelers in the United States were…
- 68 percent — Reading
- 79 percent — Listening to music or audio programs
- 78 percent — Relaxing by the pool or beach
- …but reading retreats are just one part of the growing solo travel trend: travelers are increasingly seeking immersive experiences that nourish the mind, body, and spirit. According to the same survey, travelers in the United States expressed:
- 67 percent — A heightened interest in nature immersion retreats
- 60 percent — Spiritual retreats
- 56 percent — Meditation and silent retreats
- In recent years, women have taken the lead in popularizing the independent glamour of solo travel. Now, internationally, more men are reporting the desire to venture out on solo getaways, leading to a slight rise of the Mancation in 2026 for those in Saudi Arabia, China, and Türkiye, compared to 2024 data.
- To help meet the needs of solo travelers, an increasing number of Hilton restaurants have already created new experiences and options to help solo diners feel more included and at ease. For those looking to keep up with their new favorite show, Conrad London St. James offers a Pem in Bed experience that takes room service to the next level by offering a prix fixe in-room menu and sommelier-suggested wines.
- According to a Hilton United States omnibus survey conducted by Morning Consult in August 2025:
- 55 percent of men would be specifically interested in attending a book retreat or reading retreat
- 49 percent of women would be interested in attending a book retreat
- 67 percent of millennial Americans expressed a desire to attend one
- Digital Hospitality Tools Signal Silence and Embrace Efficiency — Digital travel solutions are changing how individuals experience travel, from dreaming and researching to booking. These applications — including artificial intelligence tools — help guests to protect their peace by enabling easier and faster connections with travel companions or hotel team members. In addition to entertainment, Calm — the number one application to help people sleep more, stress less and live mindfully — was added to the connected room experience lineup in 2025, allowing guests to enjoy complimentary Sleep Stories, guided meditations, and soothing soundscapes in the room. There is nowhere in a hotel that embraces introversion more than within the guest room. Once simply a place to rest your head, today the guest room is a base in which travelers can stream their favorite show, order in extravagant room service or food delivery, or try out a new workout or meditation — all in perfect solitude, if preferred.
- 73 percent of global travelers find some sort of digital check-in and check-out options valuable. At Hilton properties around the globe, greater than 12 million Hilton Honors Digital Keys were downloaded between January to June 2025 alone, which is a year-over-year increase of 20 percent from the same timeframe in 2024.
- 65 percent of travelers say hotel greetings or communications via text after arrival are valuable.
- 27 percent report using their telephones to communicate with the hotel and resort properties during their stays more than ever. On-property mobile messaging is already available at nearly all of the 9,000 Hilton hotel and resort properties around the world.
- Travelers are also turning to artificial intelligence applications to kick-start their itinerary planning.
- 61 percent of travelers report finding artificial intelligence application tools valuable when planning their trips. Once on-property, many still turn to locals for guidance. In fact, Hilton concierges in London recently reported that they are increasingly asked to validate or enhance trip ideas of guests that are suggested by artificial intelligence application tools. With decades of experience, local connections, and intel, they continue to add a meaningful human touch with their personal expertise.
- 20 percent of people say they turn to streaming entertainment at a hotel or resort property more than ever before, with 72 percent claiming to value in-room entertainment when traveling. The connected room experience of Hilton allows guests to access their choice of entertainment and hotel information through the in-room television. Users can log in to their favorite streaming platforms and access a range of free content options to enhance their stay. From August 2024 to August 2025, Hilton expanded the number of digitally connected rooms around the world by 53 percent; and now, 5.1 million Hilton hotel guests enjoy premium entertainment and wellness streaming applications — including Disney+, AppleTV+, and Peloton — each month. Entertainment is the most utilized content offered globally.
- 66 percent of those traveling with their children or grandchildren will opt for vacations that require minimal planning — such as all-inclusive resorts, cruise travel, and group tours in the coming year. Looking ahead to 2026, the desire for shortcuts for travelers in planning will extend past the use of digital planning options and may influence the type of vacation they choose.
- Counteracting the Busyness of Business Travel — While they appreciate the relationships forged and strengthened on the road, an increasing amount of business travelers are also prioritizing their own personal wellness and finding small moments of silence or solitude before or after their daily commitments. In the mornings, some business travelers are embracing the “5-to-9” mindset, rising as early as 5:00 in the morning to focus on their own personal goals. Whether it is taking an early morning run around the city, grabbing a workout at the fitness center of the hotel or resort property — or enjoying Peloton’s on-demand fitness content on their in-room televisions — Hilton hotel and resort properties are set up to support their success.
- 27 percent of business travelers actively seek alone time during work trips to fuel up or re-energize.
- 54 percent of business travelers say they would take a trip just to get a break from their family or partner, as the appeal of business travel extends beyond the workplace.
- 17 percent of business travelers enjoy a solo in-room workout to avoid colleagues in the gym.
- 19 percent of travelers prioritizing rest over socializing with colleagues instead of setting the early alarm.
- 30 percent of global business travelers admitted to enjoying a private late-night meal or sneaking in a solo snack at the hotel property after group events. Late-night options are available across Hilton brands — such as at Signia by Hilton hotel properties, where guests are invited to unwind with exclusive access to Club Signia, which is a signature club lounge experience that includes chef-driven dining, personalized concierge service, and an atmosphere that supports both relaxation and productivity.
- 29 percent of business travelers have chosen to explore destinations with colleagues outside of any official planned activities, as business travel does not just mean all work and no play. It is about balancing rest with local exploration. Data from Lyft also shows that business riders are twice as likely to go to a tourist destination as other riders, making the most out of their time away from home. Through Hilton’s partnership with Lyft, Hilton Honors members can earn points on rides — whether for business, leisure, or both.
Home Comforts are the New ‘Carry On’
The Why: In 2026, travelers will seek out the familiar as they explore new places to gain a sense of ease when they are outside of their comfort zone — from packing their favorite snacks and cooking a beloved meal to keeping up with their weekly television shows.
- Blending New Exploration with Routine Comforts
- 79 percent of travelers find familiar menu items to serve as a source of comfort — even miles away from home.
- Two examples of “Cozy Comforts” offered by Hilton, as each year:
- DoubleTree by Hilton presents 20 million chocolate chip cookies for guests when they are checking in.
- Hampton by Hilton stirs up six million pounds of waffle mix for morning breakfasts.
- 77 percent of travelers reporting that they enjoy exploring local grocery stores to try authentic local food and drink offerings.
- 86 percent of families prioritize dining together.
- 48 percent of travelers cook their own meals while away, which is a simple act that turns a temporary space into a home-away-from-home.
- For guests who want to share an experience as well as a meal with their families, plenty of Hilton properties offer something special:
- At Royal Palm Galapagos, Curio Collection by Hilton last month, we personally experienced a guided tour through a walkable lava tunnel and learn about the volcanic origins of Santa Cruz Island before enjoying a five-course meal that was skillfully prepared by chefs with ingredients that were locally grown — many of which were grown on the grounds of the resort property itself.
- Baker’s Cay Resort Key Largo, Curio Collection by Hilton partners with Dock-to-Dish, which is a local seafood initiative that allows families to fish together; and then the resort prepares a meal with their fresh catch while discussing sustainable fishing practices.
- 77 percent of travelers reporting that they enjoy exploring local grocery stores to try authentic local food and drink offerings, as counteracting comfort food is the recent rise in grocery store tourism. Validating this epi-curiosity, many Hilton hotel and resort properties regularly stock local snacks for purchase in their lobbies. As two of numerous examples:
- Guests at Hotel Fraye Nashville, Curio Collection by Hilton can find popular local candy Goo Goo Clusters.
- Canopy by Hilton Portland Waterfront guests can discover Maine favorites like Wicked Whoopies’ whoopie pies and Maine Crisps crackers.
- When no time is available for the grocery store or restaurants, travelers often fall back on familiar meal delivery options. Greater than half a million orders have been placed through Grubhub Onsite since the program debuted in 2023 at Homewood Suites by Hilton, Home2 Suites by Hilton, Hampton by Hilton, Spark by Hilton, and Tru by Hilton properties.
- 64 percent of travelers searching for pet-friendly accommodations when planning, pets are clearly family. When it comes to comfort, perhaps nothing reminds someone of home more than their pet. In fact, Hilton.com reports that “pet-friendly” is the fifth most popular search filter on the site. The pet-friendly brands of Hilton seek to meet the needs of four-legged guests by offering spacious accommodations, pet relief areas, and team members who can offer local recommendations for nearby pet-friendly dining and parks. As part of Hilton’s partnership with Mars Petcare, guests also have access to expert advice on traveling with pets from the Mars Pet Expert Team during their stay.
- 52 percent of global travelers without a pet will avoid getting a pet in order for travel to be easier.
- 50 percent of global travelers without a plant will avoid getting a plant in order for travel to be easier.
- Finding Comfort in Reliability — In 2026, hotels that deliver a consistent experience will stand out, easing decision fatigue and enhancing peace of mind.
- 74 percent say they find it valuable to engage with hotel brands that they know and trust while traveling.
- 62 percent report being very loyal to at least one loyalty program per category — be it hotel, airline, or car rental. Among these global travelers, 66 percent are willing to spend a little more to continue to book with that brand. The more reliable the experience, the more loyal travelers become.
- 87 percent of Hilton Honors members who were surveyed agree that having an elite status is important to them.
- 58 percent also report using loyalty points to try new properties, activities and destinations. Once travelers build trust in their chosen brand, they are willing to explore new types of accommodations and destinations with that brand.
- The same is true at Hilton, where some of the top redemption properties for Hilton Honors members in 2025 included: Grand Wailea, A Waldorf Astoria Resort in Maui; Conrad Tokyo; New York Hilton Midtown; Waldorf Astoria Las Vegas; and Hilton Cancun Mar Caribe All-Inclusive Resort. Hilton Honors members have also redeemed greater than ten billion Points to book Small Luxury Hotels of the World properties since the launch of the exclusive partnership.
- Beyond service and perks, comfort is often defined by the space itself. At Graduate by Hilton, for example, lobbies are designed to feel nostalgic, by offering layered, college-inspired design that includes leather sofas, cozy armchairs, and large communal tables perfect for working or gathering.
- Outside of the Comfort Zone: ‘Curiosity Leave’ — Another emerging trend shows a desire for a better work-life balance that allows for more personal exploration time to push the limits outside of one’s comfort zone. Call it curiosity leave.
- 72 percent expressed a desire to take time off work to explore a personal passion, skill, or hobby.
- 60 percent say they would take an extended break from work to travel for months or even years.
- 59 percent of full-time and part-time employed respondents say their job does not allow enough time off to plan proper vacations, as time remains both a luxury and a limitation.
- 50 percent of global travelers would willingly take a pay cut in exchange for unlimited leave.
- 44 percent would leave their job if they were denied a vacation time request.
- Finding the right rewards programs or properties that match or complement the why behind their vacation can help travelers meet their goals. For example:
- The Conrad Hotels & Resorts 1/3/5 program offers time-tailored itineraries built to last one, three, or five hours long.
- Sand sculpting workshops at Conrad Orlando.
- Jewelry making classes with local artisans at Conrad Punta de Mita.
- Learning ancestral clam-picking skills at Conrad Algarve.
- 48 percent of Hilton Honors members say they use points to try activities outside of their comfort zone — such as attending the 2025 British Grand Prix weekend and major sporting and music events at Wembley Stadium connected by EE. In addition to booking rooms with points, Hilton Honors also rewards members for their loyalty by offering opportunities to bid or redeem for exclusive experiences that speak to their interests and hobbies.
Generation Permutations: The Expanded — and Playful — Family Vacation
The Why: In 2026, the travel party will take on a variety of different shapes and sizes — but with a common goal to play.
- Redefining Family Travel — Multiple generations will travel together in 2026, which includes “skip-generations”. These expanded family vacations will impact planning and booking, with all ages influencing decisions in new and surprising ways. A renewed appreciation for the value of fun and shared experiences when it pertains to planning and decision-making.
- 74 percent say traveling has strengthened the family bond by participating in events related to their interests. More travelers are also encouraging their kids to bring friends along.
- 48 percent of the global Hilton team members surveyed are observing more families traveling with three or more generations, signaling an appetite for epic family vacations.
- 29 percent of global travelers are embracing skip-generation travel by sending the kids off with just the grandparents.
- 50 percent of parents are using travel to capture special one-on-one bonding time with individual children or just one of their children.
- Hilton properties offer accommodations for groups of all sizes, from one bedroom to multi-room suites to connected rooms that join multiple parties together. Motto by Hilton Rotterdam Blaak is a great example, as the hotel’s connected rooms can host more than 24 people, across 12 connecting rooms.
- 73 percent of those who travel in 2026 with children or grandchildren — globally — expect to actively encourage them to play a role in vacation planning.
- 78 percent of parents agree that their children inspire them to seek out new travel experiences on vacation.
- Experiences are the Best Souvenirs: Families Prioritize Play
- 84 percent of travelers will seek out opportunities for the entire family to play together in 2026.
- 86 percent say that they value experiences more than material gifts.
- 58 percent of parents planning to enforce “no screen-time” moments next year to take a break from telephones, tablets, and other portable electronic devices.
- 30 percent of travelers say they are more open to trying new or more adventurous experiences beyond family playtime while traveling than they would be at home. This desire to “play” is often sparked by a childlike sense of wonder and the thrill of the unknown. Increasingly, grown-ups are choosing curiosity and letting playfulness guide their adventures.
- Hilton brands are ready to provide opportunities for play and exploration. Think everything from game nights in the lobby of Tru by Hilton, to LXR Hotels & Resorts’ Pursuit of Adventure, a set of once-in-a-lifetime excursions ranging from private hikes in Hawaii to exclusive hot air balloon rides over the Sonoran Desert.
- 35 percent of those considering travel in 2026 are interested in cultural experiences, as playing together as a family can also come in the form of cultural exploration. Two examples are as follows:
- An offsite experience at Waldorf Astoria Costa Rica Punta Cacique takes guests through coffee fields for a lesson on the art of coffee production. They also take part in a private tasting with a barista champion.
- At Zemi Miches Punta Cana All-Inclusive Resort, Curio Collection by Hilton, travelers can enjoy hands-on artisanal workshops, culinary and mixology classes, and Dominican-inspired ceremonies that bring the heritage of the island to life.
- Just Hit Play (Ball)
- Almost 20 percent of global travelers cite sporting events and entertainment as the “why” behind their travel plans in 2026. This element of human connection plays a central role in why people will travel next year.
- 63 percent say they have made new friends while traveling to events related to their interests.
- 33 percent plan to take group trips specifically to enjoy a shared passion, from music to fitness.
- 31 percent are actively seeking local groups or communities to join when they travel. Hotel brands like LivSmart Studios by Hilton and Tru by Hilton offer digital display boards curated by Hilton team members that offer insider tips on favorite local restaurants, hidden gems, community events, and more. Canopy by Hilton and Motto by Hilton hotel properties even have dedicated team members who are in the know about the locale, giving guests access and suggestions for authentic experiences.
- 84 percent of Hilton Honors members surveyed say they strengthened bonds with friends or family while traveling during events tied to their personal interests.
Inheritourism: Travel Runs in the Family
The Why: While Zillennials — a combination of Gen Z & Millennials — are building lives, careers, and families of their own, they are also “inheriting” travel preferences from their parents. Final travel decisions are because their parents influenced their decision — from hotel preferences and trip types to loyalty membership programs.
- Who Pays and Who Plays?
- 53 percent of adults traveling with their children or stepchildren say that their trip party includes at least one adult child who is 18 years of age or older — who in many cases are tagging along at little or no cost to themselves.
- 44 percent of parents traveling with adult children pay for the entire trip, with only 14 percent of adult children paying for most or all of their trip — lowering to as little as:
- 7 percent in the United Kingdom.
- 8 percent in the United Arab Emirates.
- 9 percent in the United States.
- 21 percent of adult children in India — which has the fastest-growing major economy — pay for most or all of their trip.
- 59 percent agree that whoever pays gets to decide on the destination of the trip. While the older generation often funds the family trip, they are also often the ones who decide where the family should go.
- Generational Travel Preferences — In addition to parents funding the vacation, Zillennials are picking up on their parents’ choice of destination, booking preferences, and brand loyalties. In short, parents are having a real influence on what the next generation values when it comes to travel.
- 66 percent of travelers say their parents have influenced their hotel choices.
- 73 percent say their travel style has been shaped by their parents.
- Almost 60 percent say their parents have influenced the loyalty programs they use.
The Road Trip Returns in the United States
The Why: In the United States, the lead‑up to the 250th anniversary of the founding of the United States in July 2026 is predicted to reignite the American road trip, with travelers returning to the storied highways around the country, where the pace is theirs to set and the journey is part of the joy. From early breakfasts for pre‑dawn departures to late‑night swims for road‑weary guests, the hospitality industry will adapt to meet people where they are in the coming year.
- Exploring the American Landscape
- Growing numbers of travelers are choosing ground travel as their mode of transportation, favoring journeys that keep them connected to the landscape—and for many, an appreciation for nature is key. For families wishing to reconnect with nature, AutoCamp offers glamping near national parks and iconic outdoor destinations. Other hotels offer outdoorsy excursions — such as Cloudland at McLemore Resort Lookout Mountain, Curio Collection by Hilton in Rising Fawn in Georgia, which encourages star-gazing guests to explore the skies with telescopes that are provided by the resort property, take in the landscape with a round of golf, indulge in meditative sound baths, or enjoy a night swim in the infinity pool.
- Road Trip Renaissance
- 71 percent of Americans plan to drive on their next vacation, as the open road is calling.
- 76 percent of global car travelers say they favor road trips over flying because it allows for more spontaneity, helping give people the power to go where they want, when they want.
- Hospitality in Motion — The road trippers of today are no ordinary guests: after hours spent in passenger seats, they arrive not just seeking rest, but renewal, and they are clear about what matters most. Comfort goes beyond a good mattress, and these travelers report wanting space to stretch out and unwind, both physically and mentally. Travelers looking for reliability can be assured that when they are traveling down most major highways in the United States, on average, they are never more than 30 minutes from the next Hampton by Hilton.
- 61 percent of road trippers say they will not drive greater than five hours without stopping at a hotel property.
- 90 percent agree that a comfortable bed is the most important amenity after a day on the road.
- 63 percent of road trippers claim that a hotel pool is essential, giving families a way to burn off energy and break the rhythm of the drive.
- 62 percent take sleep seriously and choose to upgrade to a suite mid-trip for extra space and better rest.
- 83 percent of road trippers report that enjoying a free morning meal is essential so they can refuel quickly and get back on the road without delay. Even more important than sleep is breakfast. Fortunately, guests can enjoy complimentary grab & go breakfast at LivSmart Studios by Hilton, customize their own breakfast sandwich at Home2 Suites by Hilton, or devour a breakfast taco at Homewood Suites by Hilton.
Final Boarding Call
Whether the aforementioned trends in this article completely come to fruition in 2026 is unknown at this time, as I can only speak for myself and my travel habits.
As for me:
- I have always sought silence and quiet at appropriate moments during my travels
- I do not rely on the comforts of home when I travel — in fact, I wrote this article pertaining to If I Want The Comforts of Home, I Will Stay at Home back in March of 2019
- One of the many valuable lessons which I have taught my son Matthew Cohen is how to travel, as I have taken him to many countries on six continents around the world — and now he is equipped with most of the knowledge he needs to plan his itineraries to continue to travel on his own as an adult
- Travel did not run in my family, as my parents and most of the members of my family were not avid travelers
- The United States road trip will not return in my travels — simply because it never left, as I am always up for a good road trip anywhere in the world
You can read articles about past trends that were predicted by Hilton here at The Gate With Brian Cohen — including:
- Hilton Forecasts Emerging Trends of Travelers in 2025
- Hilton Forecasts Emerging Trends of Travelers in 2023
- Hilton Forecasts Emerging Trends of Travelers in 2022
All photographs ©2024 and ©2025 by Brian Cohen.