Hyatt Hotels Corporation discloses an exclusive agreement with Playa Hotels & Resorts, which is known for its all-inclusive resorts that are branded by other companies — and one of the potential strategic alternatives of which Playa has agreed to negotiate exclusively with Hyatt is the acquisition of Playa by Hyatt.
Hyatt Discloses Exclusive Agreement With Playa Hotels & Resorts
The 25 resort properties of Playa Hotels & Resorts in three countries includes:
DOMINICAN REPUBLIC
- Hilton La Romana
- Hilton La Romana Adult Resort
- Hyatt Zilara Cap Cana Adult Resort
- Hyatt Ziva Cap Cana
- Sanctuary Cap Cana, a Luxury Collection Resort
- Wyndham Alltra Punta Cana
- Wyndham Alltra Samana
JAMAICA
- Hilton Rose Hall
- Hyatt Zilara Rose Hall Adult Resort
- Hyatt Ziva Rose Hall
- Jewel Grande
- Jewel Paradise Cove Adult Resort
MEXICO
- Hilton Playa Del Carmen Adult Resort
- Hyatt Zilara Cancun Adult Resort
- Hyatt Ziva Cancun
- Hyatt Ziva Los Cabos
- Hyatt Ziva Puerto Vallarta
- Kimpton Tres Rios
- Paraiso de la Bonita Luxury Collection Resort
- Seadust Cancun Family Resort
- The Yucatan Playa Del Carmen by Hilton, Adult Resort
- Turquoize Cancun
- Wyndham Alltra Cancun
- Wyndham Alltra Playa Del Carmen, Adults Only
- Wyndham Alltra Vallarta
Hilton stands to lose a significant part of its portfolio of all-inclusive resort properties as a result if Hyatt succeeds in its acquisition of Playa.
“Playa has been a valuable partner for many years, is one of the world’s strongest operators of all-inclusive resorts, and owns a premier portfolio of high-quality, high-end all-inclusive resorts in iconic locations and key markets across the Caribbean and Mexico”, Mark S. Hoplamazian — who is the current president and chief executive officer of Hyatt Hotels Corporation — said, according to this official announcement which was released earlier today, Monday, December 23, 2024. “Strategic alternatives under consideration could have compelling strategic merit to add new incremental durable fee streams for Hyatt. We remain steadfastly committed to our asset-light business model and if this process continues, we will continue to map out a clear path for an asset-light outcome for any strategic alternatives we undertake.”
However, nothing has been finalized at this time, as any transaction will not definitively result as of yet from the exclusive discussions with Playa by Hyatt — or on what terms. Hyatt does not intend to comment further on these discussions unless and until a definitive agreement has been fully executed; so the complete effect on members of the World of Hyatt membership program is not yet publicly known at this time.
As required by federal securities laws, Hyatt — which is the beneficial owner of 9.99 percent of the outstanding shares of Playa — has filed an amendment to its Schedule 13D with the Securities and Exchange Commission of the United States to disclose these discussions.
Final Boarding Call
Hyatt Hotels Corporation has been on a major expansion spree of all-inclusive resort properties lately.
I have personally stayed at several of the aforementioned resort properties and generally enjoyed my stays — but will those resort properties improve under Hyatt should the exclusive discussions result in an acquisition of Playa by Hyatt?
The featured photograph at the top of this article is from Hilton La Romana in the Dominican Republic. All photographs ©2019, ©2021, and ©2023 by Brian Cohen.
