Reimagined visual identities for 3 brands by Choice Hotels in 2025 were introduced — along with new logos — in order to introduce a new phase of repositioning three of those upscale brands.
Reimagined Visual Identities for 3 Brands by Choice Hotels in 2025? Here Is a Better Idea…
Choice Hotels International, Incorporated “begins the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including new logos for Radisson, Radisson Blu and Radisson Individuals. The new looks draw from these iconic brands’ renowned legacy of world-class hospitality while embracing Choice Hotels’ bold and innovative vision to shake up the hotel industry’s upscale and upper upscale segments”, according to this official press release on Tuesday, January 7, 2025. “The new logos shepherd in a new phase of advancements for these brands under Choice, and are among one of several experiential elements that the company will begin to implement at hotels in the Americas this year following its repositioning of Radisson, Radisson Blu and Radisson Individuals in 2024 to attract more upscale guests and investors and to optimize revenue for owners.”
The multinational lodging company will unveil elevated and flexible food and beverage concepts at Radisson hotel properties later this year — along with other enhancements to the guest experience. For example — starting with an upcoming hotel property in Grenada — Radisson Blu hotel properties “will feature functional and inviting Scandinavian-inspired public space and guest room designs, including a ‘Get Ready Moment’ wall housing a large vanity and full-sized closet with flattering lighting.” Other new premium amenities will include shower, hair, and body products to elevate the bathroom experience at the hotel properties of Radisson and Radisson Blu.
All these developments are rooted in the brands’ shared philosophy of approachability and honoring their heritage of warm hospitality while also fearlessly challenging norms in the upscale segments.
Final Boarding Call
The new logos do little for me. Here is a better idea…
…how about changing the names of all of the brands within North America and South America that are owned by Choice Hotels International, Incorporated so that they clearly and obviously reflect that they have absolutely no affiliation whatsoever to the brands that are owned by Radission Hotel Group outside of North America and South America? You know — like give them their own identities?!?
For additional information and background of just how this colossal branding mess came about, please refer to the following two articles:
- Choice Hotels International Acquires Radisson Hotel Group Americas
- Choice Hotels International Completes Acquisition of Radisson Hotel Group Americas
Source: Choice Hotels International, Incorporated.
