P ardon me for feeling a little Krispie; but I am bowled over about the thought that people actually like the idea of Kellogg’s opening a cereal restaurant in New York, which really throws me for a Froot Loop.
Why I Do Not Intend to Go to Kellogg’s NYC to Dine
I reviewed the menu of Kellogg’s NYC, which is set to open on Monday, July 4, 2016 at 1600 Broadway in Manhattan, which is just northeast of Times Square. I first found out about Kellogg’s NYC — what I consider to be a ridiculous concept — from both this article written by Jeanne Marie Hoffman of Le Chic Geek and this article written by Michael W. of Michael W Travels…
I used to work for a magazine at 1550 Broadway in the heart of Times Square — which was not exactly the most fun I have ever had. That right there is a good enough reason for me not to dine at Kellogg’s NYC — but I digress, as usual.
Anyway, you can order from your choice of 14 different kinds of Kellogg’s cereal from the starting cost of $3.50 for a small bowl of plain cereal — which includes milk from Five Acre Farms, whose products “are sourced and produced within 275 miles of your store” — to $9.50 for a regular sundae of organic soft serve ice cream manufactured in Brooklyn by Blue Marble mixed with cereal.
Seriously — or, should I say — cerealously?!?
Summary
The reasons as to why people typically dine out vary: convenience; the ability to eat a meal which cannot be created at home; better ingredients; or not having to cook are four of many reasons which come to mind.
I can purchase a box of 17 ounces of Froot Loops for less than $3.60 at the grocery store; pour it into a bowl; put some milk in the bowl; and top it with any topping I want. What effort does having a bowl of cereal really take that one would rather order it in a restaurant than eat it at home? I can wash one bowl and one spoon when I am finished. What will Kellogg’s NYC offer which I cannot have at home?
Interestingly, the menu does not seem to reveal how much cereal with milk you get in a small bowl — which costs slightly less than greater than a pound of the same cereal anyone can purchase in a supermarket.
I am still trying to figure out why anyone would patronize such an establishment — and pay premium prices for what has otherwise been an ordinary product for decades. I have already mentioned in this recent article that breakfast is my least-favorite meal — which is another reason I do not intend to go to Kellogg’s NYC to dine. New York is known for so many types of food: pastrami sandwiches, pizza, bagels and bialys to name only four examples. Why would I rather dine on cereal?!?
At the risk of developing a reputation of being a cereal killer, this idea Smacks of yet another ridiculous way to milk money from customers in the form of a fad — no matter how one sugar-coats it. I just do not believe that this concept is so Special — K?
Am I the only person who believes this idea is Flake-y — or am I simply not thinking outside of the box?!?
Photograph ©2016 by Brian Cohen.
