Hilton Garden Inn Tampa North
Photograph ©2015 by Brian Cohen.

You Could Win a Trip to Iceland With Hilton — Travel With Purpose

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I magine enjoying Iceland in proximity to the Arctic Circle; as well as its vivid landscapes and natural wonders — such as the Northern Lights and daylight 24 hours per day during the summer as two of many examples.

You may not have to imagine that scenario with this opportunity from Hilton — and you can simultaneously help to save our planet.

You Could Win a Trip to Iceland With Hilton — Travel With Purpose

In celebration of what is known as Earth Hour — which this year is on Saturday, March 25, 2017 starting at 8:30 in the evening and ending at 9:30 local time and is the worldwide initiative for the planet as organized by the World Wildlife Fund — Hilton launched a global social media contest where you could win a trip to Iceland; but you must enter as a contestant by Saturday, April 1, 2017.

During Earth Hour, you turn off your lights for an hour to save energy. Based upon that theme, you are invited to submit a photograph and caption showing how you celebrated the event by saving energy — along with using the hashtags #EarthHour and #TravelwithPurposeContest. The grand prize includes travel and accommodation — including a stay of five nights at the Canopy by Hilton Reykjavik City Centre hotel property in Iceland.

Appropriately, the winner of this contest will be announced on Earth Day, which is Saturday, April 22, 2017. Judging will take place from Sunday, April 2, 2017 through Friday, April 7, 2017; and winners will be contacted on or approximately Monday, April 10, 2017

No purchase or payment is required or necessary to enter, play, win or claim a prize; and a purchase or payment will not increase your odds or chances of winning.

Additional information pertaining to the #TravelwithPurposeContest is found at the FacebookTwitter and Instagram accounts of Hilton.

There is a limit of one entry per person per platform per day during the Contest Period, for a maximum of three entries per day. You may use the same entry on multiple platforms on the same day; but you may not use the same entry on subsequent days.

There are three ways to enter the contest during the contest period…

How to Enter the Contest Via Twitter

Follow the steps below to receive one entry into the grand prize pool of the contest via Twitter:

  1. Sign into your non-private Twitter account;
  2. Become a follower of @HiltonNewsroom — if not already following @HiltonNewsroom — and
  3. Compose a new “tweet” and upload a photograph showing how you are “celebrating Earth Hour by saving energy” — including the hashtags ”#EarthHour“ and “#Travelwithpurposecontest”

How to Enter the Contest Via Instagram

Follow the steps below to receive one entry into the grand prize pool of the contest via Instagram:

  1. Sign into your non-private Instagram account, as entries from users with protected or private accounts may not be received;
  2. Become a follower of @HiltonNewsroom — if not already following @HiltonNewsroom — and
  3. Compose a new Instagram post sharing how you are “celebrating Earth Hourby saving energy,” including the hashtags “#EarthHour” and “#Travelwithpurposecontest”

How to Enter the Contest Via Facebook

You may post a photograph here showing how you are “celebrating Earth Hour by saving energy,” including the hashtags “#EarthHour” and “#Travelwithpurposecontest” to receive one entry into the grand prize pool of the contest via Facebook.

Grand Prize

The grand prize consists of a trip to Reykjavik, Iceland, which include round-trip economy class air transportation from a major commercial airport near the residence of the winner of the grand prize to Reykjavik, Iceland for two people; and five nights hotel standard accommodations — single room with double occupancy — at the Canopy by Hilton Reykjavik City Centre hotel property.

The approximate retail value of the grand prize is $3,000.00.

The guest of the grand prize winner must be 18 years of age or older. If the grand prize winner elects to travel or partake in the prize without a guest, no additional compensation will be awarded to the grand prize winner. The trip must be taken within one year of accepting the prize or the grand prize will be forfeited.

The grand prize winner and guest are responsible for possessing valid travel documents — including government identification and passports. The grand prize winner is responsible for all travel expenses not included herein — including airline baggage fees, gratuities, meals, and any other incidental costs or expenses related to participation in this prize. Travel must be booked a minimum of seven days in advance.

Entry Judging

All eligible entries received during the contest period will be judged by a panel of qualified judges, who will score the entries — the entrant in the grand prize pool whose entry receives the highest score will be potential grand prize winner — according to the following weighted criteria:

  • Creativity: 30 percent — this is the tiebreaker in the event of a tie score;
  • Relevance to Theme: 30 percent;
  • Visual Impact: 40 percent

Entry Requirements

If any entry fails to comply with any of the following entry requirements or any other provisions of the official rules — the incorporation of any intellectual property owned by a third party into your entry is at your own risk — the entrant may be disqualified, as entries:

  • Must be an original work;
  • Must include the hashtags “#EarthHour” and“#Travelwithpurposecontest”
  • Must be in English — except for commonly understood foreign words;
  • Cannot have been published previously by any party other than the entrant;
  • Must be suitable for publication — for example, may not be obscene or indecent;
  • Cannot prominently feature trademarks, logos or trade dress owned by any third party, or advertise or promote any brand or product of any kind, other than that of the sponsor;
  • Cannot contain infringe on the intellectual property rights of third parties;
  • Cannot include the name, likeness, photograph, or other indicia identifying any person, living or dead, without permission from that person;
  • Cannot be sexually explicit or suggestive, violent or derogatory of any ethnic,racial, gender, religious, professional or age group;
  • Cannot promote illegal drugs, tobacco, firearms/weapons (or the use of any ofthe foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
  • Cannot describe or depict any illegal activity or violation of any state or feeder allaw;
  • Must not include any personally identifiable information — including full name, e-mail address, telephone number, etcetera;
  • Must not contain any viruses, spyware, malware, or other malicious components that are designed to harm the functionality of a computer in any way
  • Must not contain, facilitate, reference or use material that contains prohibited content which shall include, but is not limited to content that promotes, suggests, or encourages:
    • Gambling, including without limitation, any content related to online casinos, sports books, bingo or poker;
    • The use of prostitution, pornography, nudity, profanity or other adult content, or violence;
    • The taking up of arms against any person, government or entity or otherwise challenge or seek to overthrow any government

The Commitment of Hilton to the Environment

Hilton and the World Wildlife Fund announced back in 2015 a multi-year commitment to collaborate on a strategy of water stewardship; expand sustainable seafood efforts; advance food waste efforts; and accelerate the adoption of renewable energy across the portfolio of hotel and resort properties of Hilton worldwide.

“We’re incredibly proud that the Earth Hour movement was conceived at the Hilton Sydney nearly 10 years ago,” said Maxime Verstraete, who is the vice president of corporate responsibility at Hilton. “Almost every year since, our Team Members have combined their passion for hospitality with fun, local activities supporting the movement. This year we’re looking beyond our more than 4,900 properties, and inviting the world to be part of another exceptional Hilton experience. We hope our Travel with Purpose Contest will inspire others to learn more about climate change and energy conservation.”

Thousands of Hilton properties around the world have participated in Earth Hour activities by finding creative ways to raise awareness about energy conservation and climate change — from arranging candle-lit dinners to hosting acoustic music performances for guests.

Select Rules, Terms and Conditions

This Contest is offered only to individuals who are eighteen (18) years or older at the time of entry. Void where prohibited or restricted by law.

If an entrant enters from his/her wireless phone, the entrant’s wireless service provider may charge the entrant. Entrants should consult their wireless-service providers regarding their pricing plans. Message and data rates may apply.

Other official rules, terms and conditions apply — be sure that you read all of them carefully and agree with them before participating in the sweepstakes — which include but are not limited to those dealing with the topics of:

  • Privacy and personal information
  • Release and limitations of liability
  • Selection and verification of winners
  • Winner notification procedure
  • Disqualification of participants
  • Criteria and restrictions pertaining to claiming and using prizes once they are won
  • Rights
  • Publicity
  • Tax liability
  • Technical issues
  • Legal waivers and statements
  • Unclaimed prizes and prize forfeiture
  • Cancellation or postponement of prizes
  • How to find out the names of the winners
  • What can potentally happen in the event of a dispute
  • Burden of proof of submission of entry
  • Typographical errors
  • Other disclaimers and conditions of participation


My first thought was to send a photograph of nothing but black. Hey — I turned off my lights at night. What would you expect?!?

In all seriousness, this campaign is a great way to bring about awareness to our environment — and I learned a few things about Hilton and its commitment to the environment.

No, the photograph at the top of the article is not Iceland; but it is part of a hotel property in the Hilton portfolio. Photograph ©2015 by Brian Cohen.

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