T hrough a partnership with designer Zac Posen, a new uniform program is expected to be introduced to employees of Delta Air Lines in early 2018; and this project will be driven by its employees — consistent with its culture.
Posen — who is based in New York — will design a new uniform collection for above-wing Airport Customer Service, Delta Sky Club and In-Flight Service employees. He will also serve as a consultant on the uniform program for below-wing Airport Customer Service, Cargo, Ground Support Equipment Maintenance, and the Technical Operations Center of Delta Air Lines.
Over the next few months, Posen will work with employees of Delta Air Lines to better understand the specialized needs of its active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced.
The new uniform program is part of a larger brand transformation and investment as Delta Air Lines works to ensure its thoughtful, reliable and innovative brand attributes imbue all areas of the customer experience, including airport facilities, technology and global products and services.
At the grand re-opening of the Delta Flight Museum last year, models stood on stage wearing various uniforms worn by employees of Delta Air Line over the years as an homage to its rich history in commercial aviation.
This announcement comes not only on the day of the Freddie Awards in 2015 at the Delta Flight Museum in Atlanta; but it was also eight years ago today that Delta Air Lines officially emerged from bankruptcy protection — and I was there for the celebration on Monday, April 30, 2007 as an official “blogger” for Delta Air Lines.
As that official weblog has been defunct for years — but I still have the original text and photographs — I intend to share them with you in an article divided into several parts.
In the meantime, congratulations to Delta Air Lines not only on the new uniform program — I intend to show photographs of the new uniforms when they become available in a future article — but also eight years of thriving after emerging from bankruptcy protection, which is considered a dark period in the history of Delta Air Lines.
Photograph of Zac Posen provided courtesy of Delta Air Lines.
