gift box
Photograph ©2017 by Brian Cohen.

Greater Than 50 Percent of Americans Are Last Minute Holiday Shoppers 2018 — and Other Interesting Statistics

Despite the additional time to shop between Thanksgiving and Christmas Day in 2018 — 32 days this year, to be exact — greater than 50 percent of shoppers wait until the last month; and approximately 40 percent of them wait until the final week, or worse: they do not even finish shopping at all.

Greater Than 50 Percent of Americans Are Last Minute Holiday Shoppers 2018 — and Other Interesting Statistics

Those statistics are according to holiday research from a new study released earlier today from Hilton Honors, which details top consumer trends and which cities in the United States have the most consumers who procrastinate, regift and thrift during the most wonderful time of the year.

Other interesting shopping trends in 2018 include the following:

Procrastination Nation

Consumers in the following cities admit they put off shopping until the week or even the day before the holiday:

  1. Cleveland
  2. Orlando
  3. Raleigh
  4. New York
  5. Providence
  6. Columbus
  7. Los Angeles
  8. Las Vegas
  9. Atlanta
  10. Phoenix

Planner Cities

Holiday shoppers in the following cities are prepared for the holidays, saying they stock up on gifts year-round:

  1. Kansas City
  2. Raleigh
  3. Oklahoma City
  4. Austin
  5. Salt Lake City
  6. Saint Louis
  7. San Jose
  8. Miami
  9. Las Vegas
  10. Philadelphia

Thriftiest Cities

Consumers in the following cities say they wait for holiday deals with purchase decisions based on price:

  1. Memphis
  2. Oklahoma City
  3. Cincinnati
  4. Raleigh
  5. Sacramento
  6. Kansas City
  7. San Jose
  8. Orlando
  9. Charlotte
  10. Atlanta

Experience-Giving Cities

Consumers in the following cities are the most likely to gift friends and family unique experiences — as opposed to items — this holiday season:

  1. Providence
  2. San Antonio
  3. Saint Louis
  4. Albuquerque
  5. San Francisco
  6. Sacramento
  7. Columbus
  8. Salt Lake City
  9. Las Vegas
  10. Boston

How Cities Sized Up

Teaming up with Sperling’s BestPlaces, the research also paints a picture of how cities across United States are measuring up amidst all the merriment:

  • Cleveland is the least prepared with their holiday shopping.
  • Kansas City — the city in Kansas, not the one in Missouri — is the most prepared with their holiday shopping.
  • Memphis is the thriftiest city when it comes to holiday shopping.
  • Providence is more interested in gifting experiences than items.
  • Jacksonville admits to regifting the most.

Top Holiday Trends

The survey also uncovered additional holiday shopping trends — including which cities tend to regift, and which are the most thrifty:

  • In a New York (Last) Minute — Shoppers in New York are nearly 50 percent more likely to wait until the day before Christmas to finish holiday shopping — as compared with the national average — according to the survey.
  • Recycle, Reuse, Regift — Greater than half of respondents around the United States admit to the practice of regifting.
  • Puzzled over Presents — “Not Sure What to Get” indexed high with procrastinators and regifters nationwide.
  • Bah Humbug — Chicago and Detroit were both ten percent more likely to say they hate holiday shopping, as compared with the national average. Tampa was just one percentage point behind those cities.

Hilton Honors Can Help With Gift Ideas — Even at the Last Minute

Despite the clock ticking away towards the end of another holiday season, Hilton Honors has options for every type of shopper to experience an effortless shopping experience for more memorable gifts. Visit Hilton Honors for more information for even more gifting ideas — or to book reservations for your next stay. Members who book reservations with Hilton get the best room rate — plus perks which come only when booking directly through an official channel of Hilton.

If you are not already a member of the Hilton Honors frequent guest loyalty program, you can join now free of charge in order to take advantage of the following options.

As a member of the Hilton Honors frequent guest loyalty program, the following options — along with links to articles which I wrote — are available to you:


I do not live in Chicago, Detroit or Tampa; but I can tell you that I absolutely despise just about any type of shopping — whether or not that shopping is for the holidays.

Do you agree with the aforementioned statistics for the 2018 holiday season — and do you find that you fit in to any of the categories?

Photograph ©2017 by Brian Cohen.


Please note that I receive compensation for affiliate links posted at The Gate With Brian Cohen effective as of Sunday, January 1, 2017. You are not required to use these affiliate links; but if you do use them, your support of The Gate With Brian Cohen is greatly appreciated — and using affiliate links will not cost you any extra time or money.

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