The Tempo by Hilton brand — which is the eighteenth brand of the Hilton portfolio — was officially announced and launched with this press release as of yesterday, Thursday, January 16, 2020; and greater than 30 individual commitments have already been confirmed in New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Houston, Atlanta, and the District of Columbia, with an additional 30 deals which are in various stages of development.
Tempo by Hilton: Officially Launched as the Newest Brand By Hilton
Powered by an efficient service model, Tempo by Hilton is described as “an approachable lifestyle brand curated to serve a growing segment of ‘modern achievers’ who seek a hotel experience that reflects their ambition” while simultaneously providing hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests — all by “combining thoughtful design and diverse lifestyle partnerships.”
As part of its commitment to helping guests live better lives, Tempo by Hilton has established and built upon partnerships with leading experts across the well-being, food and beverage and other lifestyle spheres which bring a sense of discovery to the brand, while empowering guests to continue prioritizing well-being and personal growth even while traveling.
Guided by its various lifestyle partnerships — as well as exhaustive market research surveying greater than 10,000 consumers — each Tempo by Hilton hotel property will feature signature elements designed to help ambitious guests continue their journey without disrupting their routine, which include:
- Reinvigorating and Relaxing Guest Rooms More than rooms, Tempo by Hilton accommodations serve as a refuge where modern travelers are reinvigorated for the day ahead. In-room experiences include the one-of-a-kind Power Up and Power Down collections; curated assortments of morning and bedtime rituals created in partnership with Thrive Global; as well as other unexpected touches, such as a finely tuned sleep environment and a dedicated Get Ready Zone with space to get ready, organize for the day and focus on work. In addition, the oversized bath suite — which includes mirrors with built-in Bluetooth speakers — is spacious, bright and invigorating to help guests recharge and renew.
- Shared Spaces and Amenities Designed to Inspire Envisioned as catalysts for genuine, memorable experiences, all Tempo by Hilton public areas and amenities bring a fresh approach to industry mainstays. These include art and design collections specifically chosen to encourage guests to look up from their daily grind and take a moment for themselves. Guests will also enjoy state-of-the-art fitness offerings; flexible meeting spaces, which can be easily reserved by guests on the go; as well as more informal areas perfect for collaborating with teammates or concentrating on individual tasks.
- Culinary Journeys Developed alongside the award-winning Blau + Associates, Tempo by Hilton’s food and beverage offerings ensure guests have access to everything they need to sustain energy and boost focus. The in-lobby Fuel Bar, a complimentary coffee and tea bar, offers a hand-selected assortment of premium coffees and teas, along with various benefit-driven mix-ins. Additional hearty and healthy options, including artisanal smoothies and other breakfast favorites, are available at the casual cafe. At the bar, spirited and non-spirited craft cocktails and small plates round out the culinary program of the concept. Additionally, Blau + Associates will collaborate with Hilton to form a Chef Collective, an advisory board of young up-and-coming chefs who will help curate seasonal menus.
- Sustainability Tempo by Hilton aligns with the Travel with Purpose 2030 Goals of Hilton to double its investment in social impact and cut its environmental footprint in half. To that end, this new brand is committed to implementing sustainable practices throughout the guest experience. Examples of specific initiatives include LightStay, food waste programs, responsible seafood sourcing, hydration stations throughout the property to replace single-use plastic bottles and full-size bath amenity dispensers to reduce disposable plastics.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travelers that weren’t engaging with the category,” said Jon Witter, who is the chief customer officer of Hilton. “With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
Conceived with extensive input from leading hotel owners and investors around the country, the new brand has seen strong momentum ahead of its unveiling.
Summary
At least the Tempo by Hilton concept includes a desk and a table — unlike my experience with Tru by Hilton Oklahoma City Airport, which was the first time I stayed at a hotel property under that brand or concept — but the “open closet” does not seem all that appealing.
Hilton has been launching new lodging brands in recent months — including Signia Hilton for premiere meetings and events; Motto by Hilton as an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations; and LXR — and whether Tempo by Hilton will be deemed successful with this new concept remains to be seen.
Please refer to this document in Portable Document Format — or .pdf — for additional information pertaining to Tempo by Hilton.
Source: Hilton.
