Tissue
Photograph ©2023 by Brian Cohen.

Advertising on Facial Tissues Means Close to Empty?

Does this idea blow — or does it pass the sniff test?

Advertising on facial tissues supposedly now means that the box is close to being empty. In the past, pulling out tissues which were colored other than white from a box in your hotel room likely meant that the tissue box was close to being empty. In recent years, the last few tissues simply sported a thin blue stripe running down the middle of each of them instead of the entire tissue being comprised of blue dye or some other color.

Advertising on Facial Tissues Means Close to Empty?

a crumpled white napkin with writing on it
Photograph ©2023 by Brian Cohen.

I once again experienced issues with too few tissues at a hotel property at which I stayed on a recent trip. When I pulled out one of the last few tissues from the tissue box, I noticed that it was neither entirely colored in dye or only had a thin blue stripe down the middle.

Rather, the company that manufactured the tissues advertised their brand, which was printed on each of the last tissues in the box.

I encountered one employee of a hotel property who apparently did not know this simple little trick about how to tell when the tissue box was almost empty.

Final Boarding Call

Tissue
Photograph ©2023 by Brian Cohen.

I am not sure whether this idea is ingenious or ridiculous; but I suppose it serves its purpose.

I do wonder if this “innovation” will eventually lead to other companies paying to advertise on facial tissues in hotel rooms…

…and perhaps that idea could spread to toilet paper, which I do not believe will help the brand of any company for obvious reasons…

All photographs ©2023 by Brian Cohen.

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