Hampton Inn & Suites By Hilton Calgary — University Northwest
Photograph ©2017 by Brian Cohen.

Celebrate National Waffle Day With Hampton by Hilton

You could win the title of Guest Waffle Boss, one million Hilton Honors points, five days at a Hampton by Hilton, and more.

National Waffle Day is on Sunday, August 24, 2025; and you can celebrate National Waffle Day with Hampton by Hilton by freshly baking your own Belgian waffle as part of the complimentary hot breakfast when you stay as a guest of a Hampton by Hilton hotel property.

Celebrate National Waffle Day With Hampton by Hilton

Home2 Suites by Hilton Pittsburgh Cranberry, PA waffle iron sign
Photograph ©2019 by Brian Cohen.

Guests baking their own Belgian waffles has become quite popular at Hampton by Hilton hotel properties over the years; and continuous improvement on the concept is ongoing to help further increase its popularity.

Last year in 2024, Hampton by Hilton celebrated National Waffle Day by unveiling its first-ever group of Hampton Waffle Bosses, according to this official press release at Stories From Hilton. “This trio of exceptional breakfast hosts from around the globe have been recognized for their outstanding skills in creating innovative recipes for Hampton’s signature and seasonal waffle flavors. The Waffle Boss title, awarded as part of the brand’s 40th-anniversary celebrations, is the culmination of an internal talent search in collaboration with the iconic Paris Hilton. These Waffle Bosses exemplify Hampton’s signature service culture, bringing to life a warm, welcoming spirit through their unique waffle creations and exceptional service at breakfast—two hallmarks of the Hampton experience.”

Well, the time has come when you could be the next Guest Waffle Boss. You are invited to step behind the waffle iron and help create the next limited-time waffle flavor for Hampton by Hilton — one that will be served at almost 2,450 hotel properties across the United States and Canada.

Starting today, Friday, August 22, 2025 through Friday, September 5, 2025, you can enter this fun competition by completing an entry form and submitting a short video of fewer than 60 seconds sharing why you love the waffles at Hampton by Hilton — as well what craveable new flavor you created.

If you win the grand prize, you get:

  • The honor of earning the title of Guest Waffle Boss
  • Your winning flavor of waffle served in all Hampton by Hilton hotel properties in the United States next year
  • A five-night stay at any Hampton by Hilton hotel property
  • One million Hilton Honors points

Entries will be judged by a panel of breakfast pros — including the original Waffle Boss of Hampton by Hilton herself, Beverly Christmas — based on creativity, originality, and flavor appeal.

Recipes which have been developed by the three Hampton Waffle Bosses last year included lemon waffles, savory bacon and eggs waffles, black pudding and bacon waffles, tomato and mushroom waffles, and Cumberland sausage and orange zest waffles.

This breakfast dream gig comes with bragging rights and a shot at flavor fame. Hampton has whipped up some fun favorites over the years — Birthday Cake, S’mores, Lemon — and now it is your turn to mix it up.

No purchase or payment is required or necessary to enter, play, win or claim a prize; and a purchase or payment will not increase your odds or chances of winning.

You must be a legal resident of the 50 United States and the District of Columbia who is at least 18 years of age or older at the time of entry. You must also be a member of the Hilton Honors membership program.

This contest is void where prohibited or otherwise restricted by law.

Other official rules, terms and conditions apply — be sure that you read all of them carefully and agree with them before participating in the sweepstakes — which include but are not limited to those dealing with the topics of:

  • Privacy and personal information
  • Release and limitations of liability
  • Selection and verification of winners
  • Winner notification procedure
  • Disqualification of participants
  • Criteria and restrictions pertaining to claiming and using prizes once they are won
  • Rights
  • Publicity
  • Tax liability
  • Technical issues
  • Legal waivers and statements
  • Unclaimed prizes
  • Cancellation or postponement of prizes
  • Substitution of prizes
  • How to find out the names of the winners
  • What can potentially happen in the event of a dispute
  • Burden of proof of submission of entry
  • Typographical errors
  • Other disclaimers and conditions of participation

Final Boarding Call

Hampton Inn Evansville
Photograph ©2023 by Brian Cohen.

I happen to enjoy a freshly baked Belgian waffle whenever I stay at a Hampton by Hilton hotel property — I like mine with fruit, chocolate, and lots of whipped cream — and limited time flavors add to the experience whenever they are available…

…so hopefully the future Hampton Guest Waffle Boss will conjure some interesting and exciting flavors, as that person will share his or her expertise through tips, tricks, and recipes over the coming year, as they inspire guests to enhance their waffle creations both during their stays and at home.

So — are you up to the challenge; or are you just going to waffle around until this competition concludes?

Pass the whipped cream, please…

All photographs ©2017 and ©2023 by Brian Cohen.

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