American Airlines
Photograph ©2021 by Brian Cohen.

Impossible Airfare To Book Will Not Disappear. How Is This Acceptable?

Why is this airfare still being advertised?

For at least three days, an impossible airfare to book will not disappear. How is this acceptable?

Impossible Airfare To Book Will Not Disappear. How Is This Acceptable?

American Airlines has advertised an airfare of approximately $685.00 round trip between Atlanta and Brisbane in its Main Cabin — but every time I tried to book this airfare, I get to this point…

a screenshot of a phone
Source: American Airlines.

…and I wait at least a minute until I finally get to the following error message, which is not all that helpful:

a screenshot of a flight information
Source: American Airlines.

Choose a different flight or fare
We’re sorry but at least one of the flights or fares you chose is no longer available.

This airfare — which was still being advertised as a bookable fare by American Airlines at the time this article was written — is available multiple times each day over multiple days…

…but no matter how diligent and conscientious I am, I cannot book this airfare. I keep getting the same error message — even when trying to book fares that are slightly more expensive.

Google Flights also advertises that this fare is available…

a screenshot of a computer
Source: Google Flights.

…and that it is available over multiple days as well.

a screenshot of a computer
Source: Google Flights.

I contacted American Airlines through their social media channels, via their own chat, and over the telephone with both customer service and web support. I spent hours communicating with them; but as helpful as they tried to be, no one was able to book this fare. Two of them told me that Qantas Airways will not release American Airlines flight 7263 from Los Angeles to Sydney — which is operated by Qantas Airways — but I still get the aforementioned error even if I avoid including that flight.

One agent suggested that I book the entire itinerary without Flight 7263 and contact Qantas Airways to round out the itinerary. I immediately thought of two problems with that suggestion: the itinerary will definitely cost significantly more than $685.00 if I followed that suggestion — and even if I were successful, that flight would not be on the same itinerary, which could potentially be a problem if any delays or cancellations occur.

Of course, American Airlines has no issue trying to upsell me to a business class ticket for $20,596.11. I am almost certain that fare could be booked with no problem.

a screenshot of a business travel application
Source: American Airlines.

Final Boarding Call

The mantra for a “mistake fare” is to not call the airline, because the fare will disappear quickly after employees of the airline are informed of the error…

…but this unbookable fare has been advertised on the official Internet web site of American Airlines for at least three days now at the time this article was written — and I believe this is actually a legitimate airfare and not a “mistake fare”. Anyone who is interested in this fare is unable to book it. This wastes time for the potential customer.

I can understand an error in technology or the person who input the information — but why is this airfare still being advertised? How is this acceptable?

I have not given up — yet, anyway…

Photograph ©2021 by Brian Cohen.

  1. Hello Brian

    Have been reading your blog for several years and just read your latest post.
    I am in Australia and just tried to replicate your booking on the Qantas (Australian) site. March 10th to 25 ATL to BNE return is pricing at $712.41 and is processing as far as the passenger details page. I did noe want to go any further but maybe this would work for you.

  2. I really don’t think there is anything new about AA’s bad IT and phantom bookings like this one, but this one is bad for sure. The funny part about how slow and cruddy AA bookings, especially award bookings, work on their website is that they can surely fund a way to keep people in the right boarding groups but won’t fix simple stuff like this.

    Just remember it is almost 2025, these systems are bad by design at this point.

  3. United has similar issues with phantom mileage awards, usually involving Asiana. The fare/mileage “purchase” goes all the way to the end, and then fails with a similar message. When I called United, they said there were no seats at that mileage number and that they weren’t sure when the web would reflect that (and remove the dangled offer).

  4. Try booking via americanairlines.de the germany site. I believe it uses Amadeus as the backend instead of Sabre. I have a hunch that could work. (Once booked the record will be retrivable on the US site.)

  5. Nothing new here… I’ve been experiencing this for years with American, and it remains extremely frustrating! No doubt their archaic reservations system is a big part of the IT problem. Just the other day, I purchased an “upgrade” to business traveling with a companion on the itinerary, when only one seat was open in business, but it charged me for two seats, and took both of us out of our assigned seats in coach, so I had no seat or ability to reselect a seat. The first reservations agent I spoke with said I’d just have to wait and get a seat when the plane boarded, or refund if no seat opened up. Needless to say, I wasn’t about to exercise this option trying to fly home from an island when notoriously every seat is sold or oversold! On my second attempt, customer service realized the issue and completely canceled the reservation and rebooked to solve the issue and the “Upgrade” refunded. Just another example of a broken system.

  6. Just an idea. I am thinking that it is some discount fare that may require a Saturday night stayover, and because you are departing on Monday (Australia time) and your return flight leaves on Saturday (Australia time) there is in fact no Saturday night stayover. What if the dates were switched so that there is an actual Saturday night stayover in Australia? Like the 8th to the 16th. Will that work and ticket?

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