I received an e-mail message recently from Amy Weinberg — who is the senior vice president of the World of Hyatt frequent guest loyalty program — which has announced a new relationship with Small Luxury Hotels of The World that will add more than 500 boutique luxury hotel and resort properties in greater than 80 countries at which you can earn and redeem World of Hyatt points…
World of Hyatt to Expand With Small Luxury Hotels of The World
…and you will also be able to qualify for elite level status by staying at the expanded portfolio of hotel and resort properties.
Here is the content of the e-mail message which I received:
We have exciting news to share: World of Hyatt is expanding.
Thanks to a new relationship with Small Luxury Hotels of The World™ (SLH), you will soon be able to earn and redeem World of Hyatt points for eligible stays at participating SLH hotels. Additionally, qualifying nights at SLH hotels will count toward your World of Hyatt tier status. All you have to do is book your qualifying stay through Hyatt channels.
Meet Small Luxury Hotels of The World
SLH is a global luxury brand that features over 500 independently minded hotels worldwide, including destinations in Europe, Asia and the Americas. Each hotel is carefully selected for its impeccable service and individual flair. From secluded seaside retreats like the Pangkor Laut Resort in Malaysia to buzzing city center sanctuaries like Villa Spalletti Trivelli in Rome, SLH will provide World of Hyatt members exciting opportunities to explore new destinations in pure luxury without sacrificing local authenticity.
This relationship is planned to launch by the end of the year. More details, including SLH hotel participation, are on the way. In the meantime, you can browse SLH’s portfolio of incredible hotels at slh.com.
We thank you for your continued loyalty and look forward to making your World of Hyatt membership even more rewarding.
Summary
This new relationship appears to be similar to the one between Hyatt and MGM Resorts International, which has the M life frequent guest loyalty program — but with that relationship, you are required to link your M Life and World of Hyatt membership accounts. At this time, no details have been announced about any requirement of linking your World of Hyatt and INVITED membership accounts. INVITED is the frequent guest loyalty program of Small Luxury Hotels of The World.
Despite the fact that this new relationship with Small Luxury Hotels of The World almost doubles the footprint of the World of Hyatt frequent guest loyalty program to approximately 1,100 hotel and resort properties worldwide, that is still merely a fraction of the hotel and resort properties of competing frequent guest loyalty programs — such as Hilton Honors, IHG Rewards Club, Best Western Rewards, Choice Rewards, Le AccorHotels, and Marriott Rewards, which will be consolidated with Starwood Preferred Guest and The Ritz-Carlton Rewards as of Saturday, August 18, 2018.
Photograph ©2015 by Brian Cohen.
